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Welcome to MediaDiscoveryNG – Meet Your Ideal Advertising Partner

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Welcome to MediaDiscoveryNG – Meet Your Ideal Advertising Partner At MediaDiscoveryNG, we don’t just create ads—we engineer visibility. Located in Lekki Phase 1, Lagos, our team crafts campaigns that captivate and convert, with TV stations as our major advertising platform for guaranteed reach across Nigeria and beyond. We combine creative storytelling, data-driven media planning, and […]

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Why Moms Tune into ‘Kids Can Cook’ for Entertainment and Education

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Why Moms Tune into ‘Kids Can Cook’ for Entertainment and Education Moms across Lekki Phase 1 and beyond are tuning in to ‘Kids Can Cook’—a unique blend of entertainment and education that transforms mealtime into a fun learning experience! At Media Discovery NG, we understand the power of combining family-friendly TV content with real-life skills

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What Is BTL Marketing and Why It Matters

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What Is BTL Marketing and Why It Matters At MediaDiscoveryNG, we know that great advertising goes beyond the screen—it lives where people live, shop, and engage. Below-the-Line (BTL) marketing is all about direct, targeted interactions—activations, product sampling, roadshows, experiential events—that leave lasting impressions. From Lekki Phase 1, Lagos to cities across Nigeria and French-speaking Africa,

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The Countdown to ‘Kids Can Cook’: How Anticipation Builds Excitement

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The Countdown to ‘Kids Can Cook’: How Anticipation Builds Excitement At MediaDiscoveryNG, we know that great shows don’t just happen—they are launched with energy and excitement! ‘Kids Can Cook’ is no exception. As anticipation builds across major TV stations, families eagerly mark their calendars, creating emotional investment before the first episode even airs. Our countdown

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Choosing Media Channels for FMCG Brands

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Choosing Media Channels for FMCG Brands For FMCG brands, the choice of media channels can make or break a campaign. At MediaDiscoveryNG, we specialize in helping fast-moving consumer brands find the perfect mix—balancing mass awareness with targeted engagement. With our core strength in TV advertising—our major advert platform—we ensure your product reaches households across Lekki

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The Shift from Traditional to Digital Media in Nigeria

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The Shift from Traditional to Digital Media in Nigeria The Nigerian media industry is experiencing a massive shift as digital platforms reshape how people consume news and entertainment. With the rise of social media, blogs, and video streaming services, traditional media outlets—especially newspapers and TV stations—are facing increasing challenges to retain their audience. Consumers now

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Cooking Through Challenges: How ‘Kids Can Cook’ Builds Resilience in Contestants

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Cooking Through Challenges: How ‘Kids Can Cook’ Builds Resilience in Contestants In every episode of Kids Can Cook, young contestants do more than prepare meals—they develop real-life resilience. Whether they’re dealing with kitchen mishaps or beating the clock, these kids are learning how to stay focused, adapt, and rise above pressure. At MediaDiscoveryNG, we proudly

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Branded Merchandise for ‘Kids Can Cook’: How Chef Hats and Aprons Build Loyalty

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Branded Merchandise for ‘Kids Can Cook’: How Chef Hats and Aprons Build Loyalty At MediaDiscoveryNG, we believe in blending entertainment and branding to drive real results. ‘Kids Can Cook’ goes beyond the screen — by introducing branded chef hats and aprons, sponsors now have a powerful tool to connect emotionally with young audiences. These memorable

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How ‘Kids Can Cook’ Encourages Kids to Explore Food Innovation

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How ‘Kids Can Cook’ Encourages Kids to Explore Food Innovation At MediaDiscoveryNG, we believe that innovation starts young—and Kids Can Cook proves it! Our engaging TV show inspires kids to think creatively about food, blending imagination with kitchen skills. From fun ingredient combinations to daring new recipes, young chefs are empowered to explore, create, and

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The Growth of the Creative Industry: How Nigeria’s Media & Entertainment Sector is Thriving

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The Growth of the Creative Industry: How Nigeria’s Media & Entertainment Sector is Thriving Nigeria’s media and entertainment industry is one of the fastest-growing creative sectors in the world, contributing significantly to the country’s economy. According to Trade.gov, the Nigerian film industry alone contributed 2.3% ($660 million) to the GDP in 2021, with export revenue

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